Saloodo! is a digital freight platform within the framework of DHL, a leading expert of road freight services in Europe. Saloodo! was founded in 2016 to connect shippers and transport providers on demand by increasing efficiency whilst enabling access to a highly fragmented market through a single digital freight platform.
In collaboration with Dreaminc, we created a fair booth experience for Saloodo’s launch at the Hannover Messe. The challenge was to build brand awareness in an already cluttered space, whilst leaving a lasting impression that connects Saloodo! with new shipper and transport clientele.
Dimes was involved in the design of a range of branded items that include; giveaways, business cards, tetris interface, product walk-through, environmental branding and a logistics truck wrap.
Creative Partner: Dreaminc
Deliverables: Art Direction, Branding, Concept Development, Graphic Design, UI/UX