For Puma, 2013 signalled a pioneering year when it launched its new cross-category performance platform – The Nature of Performance.
Dimes worked with Droga5 New York, where we developed a series of type treatments using Puma’s corporate font Geogrotesque. The idea was conceived to add depth to the image, integrating action of the athlete with the typography.
The type treatments were used across all media channels throughout the Puma campaign, which subsequently went on to earn Droga5 a place in Advertising Age’s Agency A-List and Creativity’s Innovators List.
Deliverables: Art Direction, Branding, Concept Design, Graphic Design, Typography