Happy Tails

Open Project Info

Imagine trusting a stranger to care for your best friend, even for a short time.  It’s a daunting prospect, isn’t it? That’s why Happy Tails needed a visual identity that conveyed fun and energy. The same fun and energy that the dogs they walk are treated with every day.

Dimes built their design around bold colour and striking photography to create a vibrant brand identity that keeps dogs and owners happy. The brightness of the yellow radiates happiness. And with the yellow ball device, this happiness could be reproduced across a range of media; from car signage to uniforms to business cards.

The happy dogs were directed and photographed by Dimes and took a starring role in the design. They featured on the reverse side of business cards, radiating their natural positivity. How better to appeal to dog owners and illustrate what Happy Tails do?

Deliverables: Branding, Creative Direction, Graphic Design, Photography