We Build Brands Tell StoriesInvent ContentCreate ProductsGenerate IdeasDevise StrategiesDeliver Campaigns

Who we are

Dimes is a visual communication studio founded by Angus Nicholls and based in Byron Bay, Australia. We offer our clients a specialised range of design services in order to capture and communicate the essence of their enterprise.

Angus leads a small but strong team, maintaining the flexibility and freedom to give clients real, in-depth attention. In listening to what our customers needs are and by asking the right questions, we know how to deliver visual content that really communicates.

We aim to develop long lasting relationships, building a strong foundation on which considered thinking and design can add value to their businesses and realise their visions.

Our main objective is not to work for people but with people, value social responsibility and above all create honest design.

What we do

  • Creative Direction
  • Art Direction
  • Consultancy
  • Logotypes & Brand Marks
  • Brand Guidelines
  • Naming
  • Strategy & Positioning
  • Storytelling & Tone of Voice
  • Campaigns
  • Illustration
  • Packaging
  • Printed Materials
  • Editorial Design
  • Signage & Wayfinding
  • Graphic Environments
  • Web Design
  • Apps & User Interface Design
  • Motion Graphics
  • Photography

How we do it

Plenty of designers can make beautiful websites, innovative packaging or amazing designs. But if the product isn’t a perfect fit for the Client, what’s the point?

At Dimes, we go the extra mile to delve into what our Clients are all about. Talk is cheap, but ask any of our past or current clients – they will tell you just how much we care about what they need and want. Once we know, then we can pull out all the stops to help you reach your potential.

Striving to understand your needs and what motivates you allows us to communicate to your audience in a subtle, attractive, and most of all effective way. With a continuing dialogue, we move where you need us most. We provide consultancy and execution across a broad range of design products, from branding to packaging to digital. We are always open to new challenges.




  • 3/1 Acacia Street,
  • Byron Bay, NSW,
  • 2481, Australia